THE MOST EXPENSIVE
PERFUME IN THE WORLD
A happier scent.
It might be said that
the most valuable perfume there could be would be your personal scent —
the layering of molecular expressions that gather everything from your being, your roadwork,
scenes seen —
the way that you are and
the ways that you have been.
The selection of perfume is
one of memory — the buyer of perfume
is looking back, looking towards moments that
have built a palace of memories — rooms that you have been to, stored items, and that in your re-collections, you go back, bring them forward.
What if you could, as a connoisseur, commission the perfected essence of your dreams, your journeys and build a statement that lies in your heart of memories. And you go
back there, every morning, as you begin your day.
This woman did —
and the image above, of her, Audrey Gruss, is
a personal quick shot through-the-display-glass photograph of her in the New York Times,
originally shot by Michael Appleton.
I was struck by this woman, Audrey Gruss and her study of fragrances as a path to support the re-channeling of depression — uplift by scent, a new take on aromatherapy.
Read her story in the Times.
Might be that the journey of happier times can be rekindled in the layering of fragrance molecules, which attach to the memory of moments in momentum.
Called back, pushed forward.
Smell, and you go back.
And you might go forward.
TIM | GIRVIN NYC
PERFUME & FRAGRANCE BRANDING | EXPERIENCE DESIGN + PACKAGING
STRATEGIES | BRAND, STORY & SCENT