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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR
THE SCENT OF COLOUR

When you see something, does a scent come to mind?
Sensing synaesthesia — the sensation of perfumed visualization.

For a long time, we’ve been fascinated by the idea of hearing color, tasting sound, touching scent — the notion, rather the condition, the syndrome of synaesthesia.
While the condition is rare, the crossing of senses comes to the
richness of holistic experience –
and the poetry of intermingling.

THE SCENT OF COLOUR

We feel like we have that syndrome,
which reveals itself in dreams,
or the dreaminess of the present reality —
where the sensing of experience flutters
between the layers of sensation —
an intermixture, an amalgam occurs.

THE SCENT OF COLOUR

It has to be just right — but it does happen — a touch reveals a sound, taste becomes a hearing — color = scented perfume. You might’ve experienced that, too.

A note from our friends at PSFK shares that telling in another that we admire, have written about, gifted and collected: Frederick Malle. We wrote about him here — in a tour with another perfumer, organic fragrance artist Amanda Walker, from NYC.

THE SCENT OF COLOUR

She and I met there,
at Malle’s NYC studio,
to explore his world.

Malle scent chambers,
NYC

THE SCENT OF COLOUR

See the notes on Malle’s synaesthetic approaches to perfume, design, colour interpretation and packaging, here:
http://www.psfk.com/2013/01/frederic-malle-perfume-2.html

TIM | NYC
––––
EXPERIENCE DESIGN
STRATEGIES | BRAND, STORY & PERFUME