THE STATE OF WOWNESS
In the exploration of design, organizing information, considering presentations and context, emotional relatedness, there are two elements that I look for in the conjunction of creative intelligence and communications to community.
Content and beauty.
I’m rarely interested in the mere documentation, but more to what I’m feeling in the exploration of what can be found beneath, above, out there — the emerging and the next horizon. Because around any corner, next moment, what might that be?
Long back, I shot with multiple cameras, including video. Now I shoot mostly with one — the iPhone, as well as iPad. I gather, sort, delete and add, duplicate, filter and adjust till I’m at the best grouping of selections. Then I shift them all further — till what I’m seeing is what I’m feeling.
But in everything — all the work, all the living — that I’m doing, I am really looking for light — even in the darkest places. In all the storm-crossed voyages and the rifts of challenges that I’ve experienced, I’m still looking for what light could be found in the glinting range of darkness — the shadow, the greying moment — just before the crossing of the illuminated beam.
TIM | CARDONA
THE STRATEGY OF
STORY, THE LAYERING OF SCENT + EXPERIENCE
Perfume & Place Making