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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

The Watch and the Sphere of FocusThe Study of Watch Fullness,
Surveilling the Terrain Around You.

The Watch and the Sphere of Focus
Really,
what are you looking at?

In the real construct of study,
what are you really looking at?

I look for allegory and metaphor, inspiration and insight in the journey of the day. Every day, a journey.

Get out, look around, contemplate what you see.
And what could it mean?

I was hiking and, to every horizon line,
path, water-lined and sanded beach, I studied the wind, the insects’ movement, the course of birds, the turning light and colour of green-cast tree-light.

And — who was near by? I watch the pace of the other — out there, far — the forest, deep — the long line of the beach.

I measure the stride — and see what progress is made.

The watch is the guard,
the sentinel, the synchronizer of measuring moments, the measure and meaning of time —
but the ancient
meaning of
watch
is:
“to be awake.”
The Watch and the Sphere of Focus

I sense the allegory of the circle
around each of us — the cast of the street,
the sidewalk, the shop, the shelf, the attendant — the arrangement of service; and, as well, the sequence in and the egress out.

Journey
In everything there is a path —
but the pointed question would be:
“as you make your way, what is your watch?

I ask myself:
“How awake are you?”

The Watch and the Sphere of Focus
In some — aligned to the business and brand world,
they think only of the closest proximity —
they do not see out,
the farther watch,
the horizon,
the bigger spin,
wheeling and turning,
the machinery of time.

At the table,
the shelf,
the shop —
what deeper sight do they offer?

They would show that hopefully
in the bigger wander —
and the wonder —
the meaning of shelf, of object, of presence and of story?
It’s always about that work —
the journey and what the observer sees
in being
out there,
in there
seeing in:
insight.

The Watch and the Sphere of Focus

What are you looking for?
To what degree,
your wakefulness?

How close,
your study of the circle around you,
your journey?

The Watch and the Sphere of Focus
Tim | Decatur Island Studios
…..
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