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GIRVIN LOCATIONS

Seattle
New York
San Francisco
Tokyo

3131 Western Ave
Suite 501
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

The Watch
The Focus of Watch Fullness, Studying the Terrain Around You.
The Watch
I was hiking and, to every horizon line, path, water-lined and sanded beach and I studied the wind, the insects’ movement, the course of birds, the turning light and colour of green-cast tree-light. And — who was near by? I watch the pace of the other — out there, far — the forest, deep — the long line of the beach. I measure the stride — and see what progress is made. The watch is the guard, the sentinel, the synchronizer of measuring and time — but the ancient meaning is “to be awake.”
The Watch
I sense the allegory of the circle around each of us — the cast of the street, the sidewalk, the shop, the shelf, the attendant — the arrangement of service; and, as well, the sequence in and the egress out. In everything there is a path — but the pointed question would be: “as you make your way, what is your watch? How awake are you?”
The Watch
In some — aligned to the business and brand world, they think only of the closest proximity — they do not see out, the farther watch, the horizon, the bigger spin, wheeling and turning, the machinery of time. At the table, the shelf, the shop — what deeper sight do they offer? They would show that hopefully in the bigger wander — and the wonder — the meaning of shelf, of object, of presence and of story?
The Watch
What are you looking for?
To what degree, your wakefulness?
How close, your study of the circle around you, your journey?
The Watch
TSG | Decatur Island Studios
…..
G I R V I N | RETAIL
DESIGNING THE STRATEGY OF SELLING :
ENVIRONMENTS, EXPERIENCES = PLACES

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