The imagination of Vice Media
The dream, documentation and commentary of what lives and breathes
the other, darker side of the tracks.
“National Geographic on crack,” is how one describes the Vice Media Network.
Somebody sent me a note — daily update.
it came from Creativity | AdAge.
Heading up the note, this side bar link:
Vice’s Mexican Mormon War Series Fuels 299% Viewer Surge Last Week
Vice co-founder Shane Smith travels south of the border to document the battle of Mexican Mormons–including Mitt Romney’s relatives–with violent drug cartels.
Whoa, a big boost on a subject that I never heard about, and probably know nothing about to even comment.
But, almost 300%, that’s a nice jump.
Mexico and Mormons — that’s hot [apparently.]
But style, truth, content and risk are part of the world of Vice — however that is played.
It’s like a tabloid that thinks, but lives in the realm of the X-files and SinCity, intermixed.
I applaud their audacity.
And hybrid mediation.
The current issue / The Photo issue | image: Bob Richardson
What I only learned in the past year, is the breadth of Vice Magazine holistic digital media presence, cross channel.
Wild, it is — the world of Viceland.
Vice is now even aligned
& CNN, for crissakes.
How’d that happen? Who would’ve thought that would be a good idea? I mean that Vice is a writhing and uncontrollable exploration — “the definitive guide to enlightening information” — why would Intel, let alone CNN, risk such an alignment?
When the magazine first came out, I can’t remember where I saw it — some place strange, a weird retail.
Now he’s [co-founder Shane Smith] moved to TV and film – and his subjects today are just as bizarre as the opening edition of the magazine. Still, a slightly disturbing beauty guides the aesthetic of their thinking – as in the current issue, Vice.
Madeleine Girvin, first-born Girvin daughter, as noted in the journal below, was the one that first pointed it out to me — “Here, Dad, you’d probably like this.”
Key for me, to the Vice team, is risk, imagination, pursuit of a strangely fascinating world of adventure, danger, risk — and with what would seem minimal rewards.
Which ponders the close —
what’s the point?
Tim Girvin | The Market
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