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Seattle
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Seattle, WA   98121

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New York, NY   10025

t 212.924.7331
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The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

What Do You Wonder At?

Wonderment
and Wow.

I realized that for me, the sense of wow, and
the state of wowness,
suggests the bridge to
wonderment.

I’ve written about wow in the past.
Wow is a Scottish word from the 1500s — and it links to amazement.
One might suggest that to be amazed is to be caught in a labyrinth — the journey of a maze,
which is a path of unexpected discoveries — confounding and never easy.

To be in a maze is to be lost, and to find the route to being found —
yourself,
embraced in the center of a maze,
and to find the pathway outwards.

You come in from the edge,
the perimeter, and make your way to
the center of that world,
and find your way out — back,
a life path,
step by step,
stride on,
journey —
a personal quest.
What Do You Wonder At?
Wonder lies there — amazement and wonderful are synchronized.
I ponder on what that means for design.
Design, signed, a signature of life journey
what the designer knows,
has experienced,
and what expertise is gathered
along that pathway.
And seeing something amazing, a new insight and
perspective —
a seeing through,
suggests the surprise of the new
.
And the wonderfulness
being drawing into a point of surprise.
The prize of the new.
That would be the place of the undiscovered.
The reach to a new realm, unseen, unknown,
would be:
“wow, that’s
wonderful.”

What Do You Wonder At?

Of course, to each, their own.
Each, in the journey of their experience,
will know what they have seen before.
And what never has been
seen before.

TIM | MOUNT POPA, BAGAN, MYANMAR
…..

G I R V I N | THE QUEST FOR WOW
INNOVATION WORKSHOPS

CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.

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