fbpx

WORK WITH US

LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

I was trying to connect with what I thought was an open resource — a brand, an enterprise, a place, a team of people.

Nope.

What if you were closed all the time?
What if you were closed?
[Image: a door on 30th Street | off Madison, NYC].

I tried to sync up with the team, the brand, the person, and you’d think — easy, efficient, pleasant, like the positioning of the team?

Nope.
Tried [more than once]
But I couldn’t.
Ever.

What if you were closed?

No here.
No there.
No anywhere.

I don’t mean this metaphorically, but directly —
try to meet someone,
inside a brand,
reach —
and the door closes,
again and again.
The challenge is “I’m busy.”
So who has the time, no time, busy-ness,
blandishment and brandishing?

I think it’s a bigger attitude than that.
Really — it’s “we’re closed.”

It’s:
no change,
no room,
no comment,
no transitioned volution
that ever-spiraling
outward,
change embracement,
new ideas,
themes and dimensionality,
layering of new
shadings and sharing —
stories.

Come,
and go.
Every day.

It’s the point.

You’re going,
coming,
everyday.
If you’re here, focused and present, you are
at attention – leaning in.
If you’re not, you’re gone.

For a team, a brand, a service and relationship to community, it comes back
to that sequencing:
Captivation — the first strike of ignition;
enchantment — a call to the new idea, a song or chant that culls magnetism;
embracement — “get it, they’re in, embracing the context and thrust of offer;
I play it out, the intermingling of these degrees of commitment. They bounce, bound and move, depending on how the story is told.

 

TIM | GIRVIN | HONOLULU, HI
…..
What if you were closed?
G I R V I N | FASHION BRAND STRATEGY
CLOTHING, RETAIL + STORY: THE CARTOGRAPHY OF LOOK
http://bit.ly/szZeT0