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The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

GALLERY VI | THE STATE OF WOWNESS*

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

SOMETIMES, IT’S LESS ABOUT THE MERE “GO THIS WAY” [OR DON’T] AND MORE TO GO ANOTHER WAY, SCENE, SEEN, BEAUTY, TOUCHED.

ARTFULLY, THIS PATH.

AS A LONG RUNNING DESIGNER OF SHOPFRONTS, SIGNING SYSTEMS, LOOKING AT SIGNS AND THE MESSAGES THAT THEY BRING IS TWO FOLD. HOW DO THEY TELL ME WHERE TO GO?

AND HOW DO THEY EXPRESS WHERE TO GO?

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THERE’S A DIFFERENCE BETWEEN EXPRESSION AND CARTOGRAPHY.
MAPS CAN BE BEAUTIFUL, AND SO TOO, SIGNING THE PATH.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

A PATH — AN ANCIENT WORD WHOSE ORIGIN IS UNKNOWN.
Old English paþ, pæþ, from West Germanic. *patha- (cf. Old Frisian path, Middle Dutch pat, Dutch pad, Old High German pfad, German Pfad“path”), of unknown origin.

THAT SUGGESTS, THIS VOCABULARY:

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

PATHFINDER, THE PATHWAY —
A PAD, THE SOUND OF JOURNEY MADE.

THE ROUTINE, THE ROUTE.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THE FIND — TO COME UPON, MEET AND DISCOVER.
AND TO QUIET.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

YOU — YOUR GAIT, STRIDE ON.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

FOOTPATH.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THE ZENITH — A SCRIBE TO THE MAP, SIDE PATH.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THE STAIR, WAY.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

NOW, THE SHORT CUT.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

WALK, THE TOSSED STONE — WHICH WAY?

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THERE IS A TRAIL — EAT, WHERE?

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

SIDEWALK, WALK: A SIDE.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

STRAGGLE — COME HITHER.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

GO STRAIGHT, TO GET THERE.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

YOUR JOURNEY, JOURNAL.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

WAY, GO.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

TREAD, AND TRADE.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

STRAY — AND THE STREET.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

ALLEY, ALLIED — PASSAGE.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

TRACE, THE EDGE OF THE JOURNEY.
AND CHANGE, WITH IT.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THE FINDING OF THE WAY COULD BE HANDMADE, COULD BE TOUCHED BY A PERSON – TO BE SEEN BY A PERSON. FOR THAT VERY REASON, THESE ARE MORE COMPELLING — THEY ARE NOT MERELY A DIGITAL OUT-PUTTING, OFF-PUTTING, BUT INSTEAD THINGS THAT SOFTEN THE CURVE OF THE EYE’S SIGHT.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THAT BECOMES ALL THE MORE SENSUAL — AND ISN’T THAT THE PLACE OF MEANING, SOOTHING AND NURTURING THE SENSATIONAL CHARACTER OF THINGS SEEN, NOTED, TOUCHED BY THE SWING OF THE ARM, THE DRAW OF THE FINGERS, THE IMPERFECT VISIONING OF THE MIND.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THAT’S THE IMAGINATION AT WORK.

AND THE IMAGINING IS ALIVE — IT’S ENERGETIC.
VITAL.
MADE IN THE TOUCH OF THE PERSON.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

HAMMERED IRON.
CUT STEEL.
PORCELAIN POWDERED.
ENAMEL DRAWN.
SCRIBED GLASS.
IMPRESSED MOSAICS.
INCISED STONE.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

I’M LOOKING FOR TOUCH,
TO CAUSE THE WAY,
INSIGHT TO PLACE WELL MADE.

SHOW ME A SHOP, HOW TO.

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

BEING HUMAN.
HUMANE.
HUMANIZED.
WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

EVEN IN THE STROKE OF THE MODERN
WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

THE CRAFT OF SOMETHING
HANDICRAFTED.
WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

MODERNIST, NOIR.
WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

BEAUTY, BRIGHTENED.
WHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDINGWHAT WAY, FOUND? SIGNING, SHOPFRONTS AND WAYFINDING

Tim
–––
MONSTER STRATEGY + MASSIVE ENTERTAINMENT=
ENCHANTMENT: BRAND STORYTELLING

http://bit.ly/fJaECg

*I think about wow[ness] as a state of exhalation,
that moment when something is seen, discovered, in scene sensed,
that demands surprise, alarm, captivation in beauty.
The shock of the beauty full, newly discovered —
that is wowness.