THE MARK OF THE WORD
Tim Girvin shooting words, textures, materials | photo Dawn A. Clark
THE WORD OF THE MARK, THE POWER OF THE WORD, THE CONTEXT OF MEANING: MARKED
W O R D M A R K, n.
All Imagery except the first — noted and duly credited — by GIRVIN
Words have their own meaning, and memory — but the visual interpretation lends a certain magic transformation.
WHAT I’VE BEEN CONTEMPLATING
is the power of the word, as mark.
A word is a word is a word — then adding in distinction, a drawn distinguishing consideration, it becomes more, in the reading of the message. Drawn, there is more to be perceived. See more, know more.
Even the slightest turn of line, the phrasing of the alphabetic sequence has more meaning, especially in how they are seen.
Design will always be rooted in perception.
It’s not only limited to the intentions of the designer, in the interpretation of challenge, but in the perceptive gathering of the viewer — the perceiver.
Explore more, to the breakout and use of the word:
Pronunciation: Brit. /ˈwəːd mɑːk/
Etymology: < word n. + mark n. In sense 1 after trade-mark n.
THE D E F I N I T I O N and DISTINCTION
AND ITS USE, OVER TIME:
1. A (real or invented) word used as a trade mark; a trade mark in the form of a word (as opposed to a design, a colour, etc.). Also: a word used in a distinctive style or font as the symbol of a company, institution, etc.
H I S T O R Y O F U S E
1902 Encycl. Brit. XXXIII. 387/1 The registration of ‘word marks’ was first provided for by the Trade Marks Act, 1883. In that statute, however, clause (d) read ‘a fancy word or words not in common use’.
1920 Yale Law Jrnl. 29 306 There are different opinions as to the essence of the word-mark.
1976 Century of Trade Marks (Patent Office) i. 1/2 These were early instances of word marks, though usually in conventional form—for example, CATIM (Cati manu: from the hand of Cato), and OFALBIN (officina Albini: the workshop of Albinus)—whereas earlier marks had been almost invariably devices or ideographic symbols.
1992 Numismatist Mar. 298/1 An interesting article appeared recently in The Wall Street Journal. It had to do with a study of corporate logos, known in the jargon of the advertising world as ‘wordmarks’.
2004 Wall St. Jrnl. (Central ed.) 11 Feb. a13 (advt.) The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Lexus is under license.
2. Computing. A bit whose value indicates whether or not the character or location containing it is at one end of a word; a character containing such a bit.
1962 Brit. Patent 904,516 1/2 A plurality of words of variable length are stored in available locations in rows of the array, the length of each word being defined by a word mark positioned at the beginning and ending of each of said words.
1980 J. Frates Introd. Computer vi. 165 The storage location of the last piece of data will store a word mark in addition to the character to indicate to the computer that it has reached the end of that particular item of data.
2006 IEEE Trans. Nucl. Sci. 53 2473/1 The other bits are used as follows:‥5 bits for the number of the logic set handling the hit, 4 bits for the number of the hit silicon strip, and 1 bit for a word mark.
Presenting in a court of law, I used various typographic interpretations of content to affect the perception of the word. A criminal’s name in an elegant font, shifted the jury’s impression — rightly or wrongly so. Powerful, the variation in stroke.
LOOK AT A WORD — PLAINLY SO; LOOK AT THE SAME WORD, DIFFERENTLY DRAWN.
Presence, being present, presentation is everything, in the eye of the observer.
MONSTER STRATEGY + MASSIVE ENTERTAINMENT=
ENCHANTMENT: BRAND STORYTELLING