fbpx

WORK WITH US

LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

YOU ARE A LONE
JOURNEYER?
YOU ARE ALL ONE.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

YOU ARE THE ONE:
THE ONLY,
THE LONELY,
THE ONE OF MANY.

––––––––––––––––––––––––––––––––
There’s a one—you, the only of your kind; there is the one of your group—the group of one, one’s group.
There is your clan—there’s only one that’s yours—it is those ones.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

Thinking of brand strategy—it’s always about the one, which is the point of differentiation and distinction—to be memorable, to stand-out beyond the other “ones”—you have to stake your difference.

THERE’S A ONE—
A YOU, WHICH IS THE ONLY OF YOUR KIND.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

THERE IS THE ONE OF YOUR GROUP, YOUR CLAN, YOUR NAME—THOSE ONES.

THERE IS ONLY YOU—AND ONE: BILLIONS OF OTHERS
.
THE WAY OF THE WORLD IS THE BEGINNING OF THE ONE: AN IDEA, A VISION, AN INSPIRATION—THEN THE STORY, THE DESIGN: SCRATCHING OF THE MARKINGS OF THAT STORY. AND ONE BECOMES ONE SHARED, TO TWO. THEN TWO HUNDRED, THEN THOUSANDS, MILLIONS, BILLIONS, TRILLIONS. BUT IT HAS TO START WITH THE ONE ON THE ONE.

That’s the attention of one, directed to one other—which ripples out from there.

ALONE. ONE.
ONE AND ONE.
ALL ONE.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

BRAND DISTINCTION: THE RHYTHM OF THE ONES, AND ALONENESS.
Doing the one, the one to one, one million
Billion = Ones
Oneness | 1ness | the 1 + 1

–––

Sometimes I feel terrifically alone. And others might have this sentiment, just about now.
And it’s been commented—about oneness, the sole and soul journeyer—
“when you draw, your paintings of the Wanderer—these allegories, it’s always about aloneness.”

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

Being alone – is that really right; shouldn’t you—“your Wanderer”—be with some one?”
“If you’re on a journey, couldn’t it be a caravan, instead of one person?”

––––

If you are one, then you could be some one, and be with some one.

––––

That’s the puzzle—your story,
as the one (and only)—sharing it, your stories, with others and many iterations of that one (story) made manifold. The concept of the solitary, made into many—the one, the one + one; the one > one. When that comes to brand strategy, design thinking, distinction, it would be about solitary distinctiveness—the elements of a brand’s DNA, defined as a unique proposition, components that only define the brand’s core differentiation. Lone, discrete, unique.

But in a pathway, a personal journey, in the end, it will be about the comfort in being alone—for that moment, the all, and the one, and the introspection, the insight / seeing-in of that instance.

You can only see when you are alone—one, lone, your self. That quiet moment—for many, a void of fear—is the perfected quiet of solitary action. There will be one true story about yourself, the best telling—and you’ll find that in this moment.

When you slide that to branding, it comes down memory—“that brand, this enterprise, here’s what makes it perfectly unique.”

–––

Thinking back, I can recall this one book, having a profound effect on me.
About aloneness. Playing by, and exploring, yourself, your being alone—and happy in that solitary reflection; self-engaged in the moment.

And being happily engaged in that aloneness.
It’s a good loneliness.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

I was struck by everything in it.

I was captivated by how it was written, a kind of conversing text. I was captivated by the simple line drawings of its illustrations. And I was amazed by the basic premise:

when you’re alone, you’re really not; you’re with you.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

It’s the one, to one—moment.

Point, direct, articulate—and there’s only one—the gesturing of the one, alone.

And point to your positioning of where to go — it’s there.

And there you go.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

Girvin Mudra

When I think of ones.

One. And one more. Two ones.

Or a string of ones, I contemplate oneness as a moment to contemplate literally:
for this one [brand, design challenge, messaging puzzle]:

“what lies in front?”
“What lies before?”
“What’s behind?”
And other powerful inquiries like:
What lies beneath?
What lies—up there?

Telling the point of differences—who we are, and what potentials there might be, it will be about the finding of the one story, for the one on one. A friend of mine, Marty Neumeier preaches the story of the one–which he calls the “only” story—what is the one, the only differentiating rendering? In a brand strategy and design theorem of tactics—it’s about distinctive singularity.

We call that the one, the onliness—the point of close attentionality and singularity; As a brand strategist and designer, I’m searching for unique presentation: I’m focused on the one, the answer for the day–the string of ones, bound in the entwinement of two, the 1+1.

One, in the most ancient context is *oinos, the Proto Indo European word seed sound of that which is—the one, marked on the dice of time.

Or in the Latin—unus: the unified, the united, the one—alone and together.

YOU ARE ALONE? YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE.

The one, that place where more can be seen in the aloneness.
No distractions. Nothing fractured—wholeness.

The one
And eleven?

A ancient compound of *ain “one” (look to the one) + the Proto Indo European *leikw– “leave, remain” (cf. Gk. leipein “to leave behind;” to finding — see relinquish).

The one, on the one—and the one left behind.
Today, the one on one, focus on the one ideal, the one story, yours alone: one, all-one.

And the journey? Onwards.

Tim | O S E A N S T U D I O S
–––
Now alone, looking =for something different,
who can wander that winding way:
find the ENCHANTING: BRAND, STORY WELL TOLD?