IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into...
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that...
Creating organically realized places with conceptually founded pattern language It’s been an obsession with me to explore the concepts of brand development and patterning in place-making. And...
BUILDING BEAUTIFUL BRANDS: CAUSE MARKETING, HUMANITARIAN BRAND-BUILDING AND CHARITABLE PROMOTIONS. I REALIZED, SOME TIME BACK, WORKING FOR AS LONG AS I HAVE, THAT BUILDING BEAUTIFUL BRANDS,...
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know....
Human Brand Strategies | Exploring the Ignition Between Personal Brands, Soulfulness in Action and Enterprise: What Lies within? And What Lies beneath? Photo by Dawn Clark, AIA LEED AP Every Brand...
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS...
THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every...
Creating organically realized places with conceptually founded pattern language I was walking a forest, looking at its pattern language — the light, the array of the trees, the patterning of Light...
In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of...
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