Blogs By Tim Girvin
Ever get a KPI in units sold?
As a Brand Expert, ever Get a KPI in units sold, or tonnage? What if you had a project that had a number of units for sale as a core goal—your KPI deliverable? I’m wondering, have you ever been in a situation where the expectation is in millions of units sold, or some...
Brand Crafting Fear | Designing Frightful Logos for Films
What are you afraid of? When you walk into a dark room, you can’t see anything; and you’re wondering, “wait, is there someone in here?” Or, “am I going to stumble into something? Or…fall down, into something—like, a hole in the floor?” “Who’s in here?—I can hear you...
Brand Legacies and the Soulful Journey
The Arc of the Brandstory in Building Centuried Brands In a reflection of history—GIRVIN’s brand history at more than a half century of continued creativity— there is a story, goes back, 1973, when I first began to work as a brand craftsman: sign-painting,...
Brand Storytelling | Identity Integrations in Experience Design
Logo design stylization in scientific experience strategy and guest journey. When you think about identity, brand identity—the principle expressed with integrated, comprehensive design, message and color systems—a logo can represent a storytelling device that is, one,...
Psychedelic Branding | GIRVIN’s 50 years of Strategic Design
“I’m redesigning my mind with LSD.” When I was in college, studying Marine Biology and comparative Zoology, as well as Medieval art history and cultural studies; psychedelic drugs were commonplace—and, at this particular school—rife with exceptionally brilliant...
The Seeing Hand and The Hearing Eye | Strategies in Synæsthetic Brand Journeys
Customer Processions and Place Experientiality* You’re a journeyer, a wanderer, the wayfarer and walking sensation-searcher, right? When I go anywhere, I like to touch everything. As I come—and go—I’m looking for feelings. Of course, that’s a human condition, but...
The Curve of Time and the Rippling of the Idea
I was talking with an AI-focused electrical engineer about the sound, the signal of electricity. What one person might describe as “static,” another might refer to as the AC’s actual flow through transformative magnetic fields, particularly ferrous or other magnet...
Designing a sensate place | GIRVIN’s 14th Design Office
Since 1972, I’ve created a long string of design environments—from my on-campus college office in 1973, while at The Evergreen State College—with my first business license—the cabin that I lived and worked in on Eld Inlet—named Tim Girvin+Alphabet, off Murray Court...
Celebrity Brand Development | Legendary Stories about GIRVIN Logo Work
Everyone has stories about logo projects. [For example, our Kettle story?] As every reader knows, the core strategy of brand development, as an outreach to humans, enterprise development and commerce, is that those people embrace the brand to create their own personal...
Designing for Speed | Brands, Cars and Auto Motives
My exposure to speed-related branding was early, about 7 years old. I realized at that moment that graphical storytelling, logos on things, could set the pace for the holistic look of the ride—and that letter styling could offer all the more to the compositing of...