by Tim Girvin | Brand Mysticism, Concepts | Jun 26, 2025
We tend to think allegorically about the work that we do— brand as fire, design as transformation, and markings as magic. And plenty of the clients that we work with think of their enterprises as deeply metaphorical and soulfully intentioned —light bringers, wellness...
by Tim Girvin | Brand Mysticism, Concepts | Jun 18, 2025
Developing Hand-crafted Symbols as Deep Metaphors During my college years, I studied calligraphy with Lloyd Reynolds— the maestro of the calligraphic arts that inflamed Steve Jobs, during Steve’s limited foray at Reed College. And a core precept—this would be the I +...
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | May 30, 2025
Brand Chains, Ropes, Knots and the Entwinement of Meaning As a Boy Scout—even out to the rank of Eagle—I always had a fascination with knots, ropes, lashing, sea-and-water craft in the tradition of sailing. In scouting there is an expectation, as I’ve noted earlier,...
by GirvinIT | Concepts, Places, Storytelling | May 2, 2025
A Journey in Design Explorations. When I first went to Japan to present my work as a designer, I was advised that I should be bringing gifts, and that I should offer the greeting–introducing myself, as well as the offer. This went like this, Hajimemashite, Tim...
by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal...
by Tim Girvin | Concepts | Feb 26, 2025
Above, speaking of scripts, a Girvin stylistic expression: a broadly splayed opening capital, a hairline accentuation, a strike stroke from the opening character in its initiation, a bounced baseline and jumped x-height, an unexpected ligature, widely varied pen...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Feb 20, 2025
The study of moves on the board. I was talking to a client about chess strategy, the moves, the personality of the players—the tactical delicacy of the moves. Are there archetypes in the game? Yes, player archetypes. First off, the legacy of the game is roughly 1400...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Feb 13, 2025
Workshopping allegories and brand soul I was thinking about the question of inquiry and exploration, the search—reaching in(to people)—listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does that look...
