by Tim Girvin | Concepts, General | Jul 12, 2011
WHAT FIRE COMES IN A HOSE? Watching fire, I see a channel, it’s a breathing entity — while there is wind, the fire inhales and there is a kind of beautiful translation. I can’t take my eyes off of the smolder, the coals, the roaring Anything that has...
by Tim Girvin | Concepts, Cool People | Aug 23, 2010
Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the...
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of...
by Tim Girvin | Brands, Concepts, General, Human brands | Jan 13, 2008
While it might seem profoundly obvious, the brand is inherently human — it’s about people, connecting to other people. People create brands — the notion of a brand DNA is nothing but an explication of the concept of the precisely personal character...
by Tim Girvin | Concepts, Designers, General | Mar 24, 2007
Where there’s smoke, there’s fire. I’ve always been a lover of fire. And smoke. It’s a family thing. My father is a pyrophiliac and he got me started in loving things that are on fire. Not in any sense of destruction, per se; it’s more...
