Ben Affleck | Fight Hunger Feed America Feeding America as the warmest bridge to marketing resonance Working on the mission of supporting cause marketing for humanitarian brands presumes commitment — it starts with the extraordinary commitment of the founders,...
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a...
