Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare...
The conceptual gesture, to supporting Shawn McNally’s spiritual exploration, is drawing back to manuscripts hundreds of years old to find the archetypal spiritual exploration that captures the needs and quests of the seeker. It’s all about the voice, the...
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