by Tim Girvin | Concepts, Storytelling | May 24, 2016
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding ley-line of the promise — the mission of the everyday. I’d offer a theory of the narrative cloud — the stories that...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 4, 2013
The stride to a convincing victory Sometimes, the work is laden with inspiration. You meet someone, work with someone, their brand, their story, and the power of the passion, the energy, is a viral contagion; it’s like “I wanna be around that!” Get...
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of...
by Tim Girvin | Concepts, General, Storytelling | Oct 8, 2012
Returning to the Mother Seeking and Exploring the Metaphor of Ideas, Nature, Your Work A Love of the Ocean, the Sea of allegory — the original maker, the storyteller of us all When I was a child, growing up, Eastern Washington, in Spokane — sometimes [not...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Aug 31, 2012
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,...
by Tim Girvin | Concepts, Places, Retail, Scent, Storytelling | Nov 24, 2008
Exploring the heart of the premise — what promise told, in retelling retail in the ancient markets of the world? What story, better — once spoken, twice told, thrice sold? I’ve been wandering the streets, the souks, the markets and the old sections...
