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Seattle, WA   98121

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info@girvin.com
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New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Love the New And Recall the Old

And Recall the Old
Strategies of brand innovation and evolution patterning.

Love the New And Recall the Old

Newness.
Wowness.
Feelingness.

Going forward and
going back in
the quest for the newness of change.

IN THE JOURNEY OF
ANY ONE,
THE QUEST FOR THE NEW
WILL BE IN THE HEART,
AND THE HEAT,
OF CURIOSITY.

As a seeker,
your journey will be to a new land,
a new discovery,
a different beauty —
these are the new.

And finding the new will always be
about those who,
imbued with the chromosomes of the curious,
will be engaged in that path —
out there, the new.

It’s been said that anything new
is really something seen and done before,
just rephrased in a different patterning.
When I worked as a design consultant at Disney,
I found
this offering:
We keep moving forward, opening new doors,
and doing new things, because
we’re curious and curiosity keeps leading us down new paths.

Walt Disney

In working the Parisian film scene
and studying those there,
I found this observation by Robert Bresson to be telling —
especially one that is noted for a foundational role in
the “cinéma du look” hyper-realist directing and shooting style.
“An old thing becomes new
if you detach it from what usually surrounds it.”

The point is that the journey
takes you
out there, not here.

And too, that this threading in the riverine flow of time,
will go forward, and go backward.
In my quest for the patterning of the new,
the edge of what is perceived in the periphery of imagination,
it’s about the old, what is recalled,
and the new seeing of it.
Love the New And Recall the Old
When I think about that journey, my life,
it’s been about watching for the whorls of
learnings and insights that spin and whirl
before me, behind me – and when my heart opened. That was new.
Now older, I see them again,
kindling the old spins and the new take on
what they can be.

I’ve been called “old.”
But I am perpetually renewed,
in change, retold.

[If you’d like copy of the “love the new” card —
let us know.

Or you can write to me: girvin@girvin.com]

TIM | Portland, OR
…..

G I R V I N | N E W WOWNESS
INNOVATION WORKSHOPS

CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.

http://bit.ly/vfzyEU