Search results for: passion
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Storytelling | Aug 9, 2016
THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every brand is made by and for humans. Every human could be a brand. What’s... Read More
by Tim Girvin | Brands, Concepts | Feb 26, 2015
The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality —... Read More
by Tim Girvin | Concepts, General | Jul 12, 2011
WHAT FIRE COMES IN A HOSE? Watching fire, I see a channel, it’s a breathing entity — while there is wind, the fire inhales and there is a kind of beautiful translation. I can’t take my eyes off of the smolder, the coals, the roaring Anything that has... Read More
by Tim Girvin | Artists, Cool People, Marketing 2.0, Storytelling | Dec 25, 2009
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It’s no secret that I’ve got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2009
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it’s the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and... Read More
by Tim Girvin | Artists, Brands, Cool People, Luxury, Storytelling | Jan 6, 2009
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by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | BRAND MYSTICISM, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a... Read More
by Tim Girvin | Brands | Feb 14, 2019
BUILDING BEAUTIFUL BRANDS: CAUSE MARKETING, HUMANITARIAN BRAND-BUILDING AND CHARITABLE PROMOTIONS. I REALIZED, SOME TIME BACK, WORKING FOR AS LONG AS I HAVE, THAT BUILDING BEAUTIFUL BRANDS, HOLISTICALLY RICH, ROBUST AND BEAUTIFUL, VISUAL AND TEXTUALLY ARTICULATED... Read More
