by Tim Girvin | BRAND MYSTICISM, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0, Storytelling | May 31, 2017
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Aug 23, 2016
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2009
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it’s the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Brands | Mar 6, 2019
IN THE QUEST OF TRAVELING THE WORLD: EXPLORING SPELLS, BINDING AND BRAND MAGIC In an adventure of working around the world, one sees things differently in the layering and context of place. Different cultures approach brands in varying ways—to each, their own way of... Read More
by Tim Girvin | Concepts, Interior Design | Jul 5, 2011
When I think about an experience, it’s always a mix of complex impressions. I absorb. I like to sit and watch — people, interacting with place and content. Sameness is less memorable. In the quest to create perfected brand conditioning, sometimes that... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0 | Dec 22, 2010
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching to the giving community in building humanitarian brand and charities... Read More
by Tim Girvin | Brands, Concepts, Trends | Dec 20, 2009
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop — she said: “Dad, here’s something, you’d probably like this.” And it’s not... Read More
by Tim Girvin | Artists, Brands, Cool People, Luxury, Storytelling | Jan 6, 2009
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