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by Tim Girvin | Concepts, Human brands | Jan 17, 2024
When I was young, my Mother belonged to a Jungian Study Group—she, and a group of colleagues, friends and professionals would meet to explore Jung’s theories. What I took from this—in my pre-teen years–was that there was something interesting there, if they were... Read More
by Tim Girvin | Concepts | Oct 20, 2023
Highway 109 In the pace of the work that we’re all engaged in—for my readership, brand marketing space—I offer a meditation on the concepts of speed and pace—in the relationship with projects, and anyone, anywhere, anyplace. A question—observing conversations, “do you... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | Brands, Cool People, Designers, Marketing 2.0, Retail | Nov 9, 2023
The Art of the Shopping Bag It was a reminder from friend Steve Heller, the Design Editor in Chief at Print Magazine, that recalled the legacy of former Bloomingdale’s Chief Creative Officer, John Jay— in the following notation from the Magazine: “Jay’s bags also... Read More
by Tim Girvin | Brands, Motion Pictures, Storytelling | Oct 31, 2023
Some observations on the strategy of illustrative brand identity transitioning. I know this is a reach for many of you—as a watcher of the series— but it’s the season, so a reference: happy halloween. Perhaps also likely, you wouldn’t be caught “dead” watching any... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
by Tim Girvin | Concepts | Mar 23, 2011
The impressed letterform: elegance, beauty, sensuality At the beginnings of my career, I’d studied with a letterpress jobber — first in Denver, then an old Linotype operator and finally in Olympia, at the Evergreen State College. I’d count that time... Read More
by Tim Girvin | Concepts, Cool People, Designers, Retail | Sep 22, 2008
Exploring the story, the man, the brand, Ralph Lauren I’ve met Ralph Lauren, but hardly to any degree that he’d recall. But I did have a connection with him, decades ago. Brief. And unforgettable, for me. Likely completely unknown to him. Why? I’d... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0 | Dec 22, 2010
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching to the giving community in building humanitarian brand and charities... Read More