Search results for: authentic brands
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
With our coming into 50 years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver, Java and Bali. We’ve studied coffee... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Jan 25, 2011
Design, community, embracement, love — how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | May 18, 2022
IS EVERYTHING SLOWER NOW? In the purported aftermath of the Covidularity—[right, invented,] it’s been a persistent experience for me for things to be slowing down. Items of the trade that we’re in, strategy, design and production—paper, for example—hard to find, some... Read More
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands | Sep 21, 2023
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0 | Dec 22, 2010
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching to the giving community in building humanitarian brand and charities... Read More
