by GirvinIT | | Feb 20, 2016
Urban Decay The Challenge Punch Up The Pallette Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products. The Solution Color City We created a strategy of...
by GirvinIT | | Feb 15, 2016
Human-ness in Healing The Challenge Challenge Sub-Title Procter & Gamble approached GIRVIN to help invent and build out a wellness retail brand that reaches into the anthropology of healing and rejuvenating natural ingredients. The Solution Global Traditions SWe...
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 17, 2016
Sebastian The Challenge Untamed Beauty To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of...
by GirvinIT | | Jan 17, 2016
Raikes Foundation The Challenge Systemic inequities fetter our youth GIRVIN partnered with the founding leadership team of the Raikes Foundation, including Jeff and Tricia Raikes, to lay the groundwork for the Raikes Foundation philanthropic brand. GIRVIN’s Seattle...
by GirvinIT | | Jan 17, 2016
Fairmont Hotels The Challenge Disparate measures Fairmont executives approached GIRVIN to help them come up with a new strategy and way of thinking of group of disparate properties on the beach in Acapulco. The Solution Treated like royalty Starting out with a...
by GirvinIT | | Jan 17, 2016
Salumeria Rosi The Challenge Old Traditions in a New World The Rosi family’s legacy was building Parmacotto, the cured meats group in Parma, Italy. They sought GIRVIN’s expertise to help brand them for an American audience as they expanded to a new location in New...
by GirvinIT | | Jan 16, 2016
Metro Deli The Challenge Mustarding the forces Executives at USFoods were looking for a prototypical delicatessen concept that could be integrated into new shopfronts and shop-in-shop delicatessens that would proffer USFoods products, as well as service arrangements...
by GirvinIT | | Jan 16, 2016
Lincoln Square The Challenge Falling into Loop Holes The City of Bellevue approached GIRVIN to restructure the signage system for Lincoln Square, a mixed-use urban architectural property developed in a suburban neighborhood. Under their old system, to keep with the...
by GirvinIT | | Jan 16, 2016
Kerzner The Challenge Buoy sales Kerzner’s The Atlantis boasts a string of properties that offer varying degrees of accessibility to tiers of spending demographies. While a great deal of attention was paid to the overarching marketing of the Atlantis property, their...
