by GirvinIT | | Mar 19, 2016
Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...
by GirvinIT | | Mar 15, 2016
Calidora The Challenge Poised for Progress Calidora Skin Clinic founder Colette Courtion came to GIRVIN to help position her brand; she was also developing her first products—a new proprietary line of resveratrol products to be sold in her skincare clinics along the...
by GirvinIT | | Mar 15, 2016
Spa Joule The Challenge The Science of Wellness Procter & Gamble approached GIRVIN to help invent and build out a science-forward wellness retail concept. The Solution The Science of You We came up with the name and messaging of the concept; Spa Joule—literally a...
by GirvinIT | | Feb 26, 2016
Union Bay The Challenge Growing Pains Unionbay needed to change, improve and realign. They engaged us for brand metamorphosis and renewal. The Solution Jung at Heart GIRVIN led the transformation that superseded the usual pursuit of merely changing a thematic look and...
by GirvinIT | | Feb 20, 2016
Urban Decay The Challenge Punch Up The Pallette Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products. The Solution Color City We created a strategy of...
by GirvinIT | | Feb 15, 2016
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 17, 2016
by GirvinIT | | Jan 17, 2016
Raikes Foundation The Challenge Systemic inequities fetter our youth GIRVIN partnered with the founding leadership team of the Raikes Foundation, including Jeff and Tricia Raikes, to lay the groundwork for the Raikes Foundation philanthropic brand. GIRVIN’s Seattle...
by GirvinIT | | Jan 17, 2016
Fairmont Hotels The Challenge Disparate measures Fairmont executives approached GIRVIN to help them come up with a new strategy and way of thinking of group of disparate properties on the beach in Acapulco. The Solution Treated like royalty Starting out with a...
