by GirvinIT | | Mar 23, 2016
Garden Botanika The Challenge Tangled Roots Years after our initial involvement with the successful launch the brand, Garden Botanika began to lose its focus. When it was purchased by Schroeder & Tremayne, GIRVIN was once again hired to help redefine the brand’s...
by GirvinIT | | Mar 23, 2016
Nutress Hair The Challenge Incohairent branding Nutress was looking for an uplift in overall brand character and visualizations as a fast track innovation to support hair care and hair damage repair for the tightly curled characteristics of African American hair....
by GirvinIT | | Mar 23, 2016
BELLAGIO The Challenge A bit of old Italy GIRVIN’s team of strategists and designers were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of Steve Wynn’s foundational vision for the $1.6 billion Bellagio Hotel. Our designers developed...
by GirvinIT | | Mar 23, 2016
Shenui GIRVIN was approached by business owners and partners, Dr. Tom Bombeli and Karin Bombeli, who have seen significant business growth in their existing enterprise makingcosmetics.com and wanted to expand into a customized, ingredient-based, do-it-yourself...
by GirvinIT | | Mar 23, 2016
Ameristar Casinos The Challenge Sweetening the pot Under the leadership of Craig Neilsen, Ameristar Casinos grew to operate seven distinct properties across the U.S., from the arid Nevada sites in Jackpot to a deep southern region like Vicksburg, Mississippi to the...
by GirvinIT | | Mar 21, 2016
P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...
by GirvinIT | | Mar 19, 2016
Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...
by GirvinIT | | Mar 15, 2016
Calidora The Challenge Poised for Progress Calidora Skin Clinic founder Colette Courtion came to GIRVIN to help position her brand; she was also developing her first products—a new proprietary line of resveratrol products to be sold in her skincare clinics along the...
by GirvinIT | | Mar 15, 2016
Spa Joule The Challenge The Science of Wellness Procter & Gamble approached GIRVIN to help invent and build out a science-forward wellness retail concept. The Solution The Science of You We came up with the name and messaging of the concept; Spa Joule—literally a...
by GirvinIT | | Feb 26, 2016
Union Bay The Challenge Growing Pains Unionbay needed to change, improve and realign. They engaged us for brand metamorphosis and renewal. The Solution Jung at Heart GIRVIN led the transformation that superseded the usual pursuit of merely changing a thematic look and...
