


Project: Riders® by Lee®
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
Project: Turtle Dunes
Turtle Dunes Working with the global hospitality group that owns the Fairmont Princess | Acapulco, Mexico, among other properties, GIRVIN created a strategy not only for the marketing of the property online, but also for a series of print promotions. These ads, online...Subscribe to Blog
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