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Seattle, WA   98121

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info@girvin.com
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New York, NY   10025

t 212.924.7331
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t 206.674.7864
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mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Rich Brands
Brands that are deep.

In my journeys in meeting with brand leadership around the world, I watch for telling signs —
the tell
of a brand might be:

How does the leader
talk to their colleagues?

Humane, cordial, supportive?

How old, or new, is this brand?
Is there a legacy, a true story — something to relate to, something in their making, some heritage of production?

How does this brand
communicate with,
and treat,
its clients?

Engaged, sharing, open?

Is there a relationship beyond money — like a contribution
to a bigger cause?

What’s the give of brand?

When we run our brand team workshops, the questioning of brands in GIRVIN’s BrandQuest® — we start with kickspark questions that open conversations — and one of them is:
“when you think of a holistic brand, something that had it all together, the 360º range of designed experience,
what comes to mind?”
Some offer — key power brands:
Disney.
Nordstrom.
Apple.
We know those brands, their leadership, we’ve worked on, and with, each of them.

When we think of richly defined brands, these added expressions
come to mind:

Officina Profumo Farmeceutica di Santa Maria Novella

Yves Saint Laurent

Filson

Comme des Garçons

Brunello Cucinelli

And
Whole Foods.

Back to
the kickspark inquiry —
what would a
rich brand be
for you?

TIM | GIRVIN | Decatur Island Studios
––––
THE STRATEGY OF LUXURY
BRAND STRATEGY, DEVELOPMENT + DESIGN

Girvin Strategic Luxury: http://bit.ly/NwMv46
Girvin Brand Luxe Thinking: http://bit.ly/gTW5HZ