Search results for: Truth
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,... Read More
by Tim Girvin | Artists, Concepts, Storytelling | May 9, 2024
The Quest for Creative Inspiration, Imagination and Personal Iconography I photographed this bird in the Himalaya— in Bhutan, a place of the Raven Gods. As some know, I have a long history with Ravens—the birds. This comes from earlier, childhood and mystical... Read More
by Tim Girvin | Brands, Places, Retail, Storytelling | Jun 5, 2024
Conceptions of Brand-related built environments for storytelling in contextual community. First off, a reference to the Oakley Headquarters—an environment designed and dedicated to the spirit of innovation that drives the brand and the creation of their products;... Read More
by Tim Girvin | Concepts, Cool People | Oct 11, 2024
I was listening to a podcast by David Duchovny the proverbial Fox Mulder of the X-files–on failure. As he notes in his overview—a summary of his podcast— “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better,” Duchovny recites to WPR’s host... Read More
by Tim Girvin | Concepts | Oct 16, 2024
A stride at Bláskógabyggð, Suðurland, Iceland I was questioning a brand client—and we were talking about the notion of soul, the spirit of the brand a human enterprise—and the mirroring of a human maker, and what they make in the journey of a brand. Everyone knows, if... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail, Storytelling | Oct 25, 2024
Spherical Design Holism for Hospitality | A Manual for Brand Placemaking Integration for Experiential Strategies and Tactics The Deployment of *Experientiality Earlier in my career, I worked on a string of projects for Disney, working with the Disney Imagineers and... Read More
by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2.... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends | Sep 1, 2011
WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in a place, and... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as... Read More
