Search results for: brand belief
by Tim Girvin | Brands, Cool People | Feb 9, 2009
I’ve written about my connection with Steve Jobs several times. Working with him at Apple. Working with him at Next. Working with him at Apple. And my link to him is about looking for ways to tell his story in the context of his brilliant evocation of design and... Read More
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the... Read More
by Tim Girvin | Concepts, Places | Dec 5, 2024
Of course, as a brand person, a place-maker—as you are—we’re thinking: “if you’re not here, and not over there, then where are you? Do you know where you are? Or are you nowhere?” I’ve been talking A LOT about placemaking—and planning spaces, making places—since I’m... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging... Read More
by Tim Girvin | Brand Mysticism, Concepts | Sep 12, 2024
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and designers, you know about the implications of product attraction. As we put it, first there... Read More
by Tim Girvin | Brand Mysticism | Nov 22, 2024
Anyone can think symbolically—and likely, we all do. You see something and think, “that reminds me of a…” Living in a creative space, the memory palace of explorations, memories and meaning—the imagination swerves to new pathways, neural leaps to stringing ideas... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 13, 2024
The quest for where you were, and where you are now—and, as we’ve asked, “what do you know?” You might just never know. I’m walking out there, walking around remote pathways wild rivers, swaying bridges, down in ancient buildings and pathways. And while I’m down... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,... Read More
by Tim Girvin | Brands, Concepts | Feb 26, 2015
The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality —... Read More
