Search results for: love brands
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean.... Read More
by Tim Girvin | Concepts | Feb 29, 2024
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,... Read More
by Tim Girvin | General, Luxury, Trends | Aug 12, 2007
There are some that believe that luxury’s rocking – it’s just one big booming affair. But where in the world is it rocking? There are others, particularly more fluent to the history and movement of luxury brand(s) in Asia that see a potential turning... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
by Tim Girvin | Artists, Concepts, Storytelling | May 9, 2024
The Quest for Creative Inspiration, Imagination and Personal Iconography I photographed this bird in the Himalaya— in Bhutan, a place of the Raven Gods. As some know, I have a long history with Ravens—the birds. This comes from earlier, childhood and mystical... Read More
by Tim Girvin | Concepts, Storytelling | May 16, 2024
A Meditation in Abandoned Signage There is a It is in the everyday—that you walk by—or on. There’s a message in that which is here. And that, left behind. The message could be: look here. No, up there. Or behind you. And while you look. Watch out, better still, be... Read More
by Tim Girvin | Brands, Concepts | Apr 12, 2017
CELEBRATING THE UNSEEN Into The Mist: Time ticks as you walk in the dark, emerging or failing light — and you realize that your true reliable momentum measure is the sound of your heels — moment to moment: pavement, gravel, pea, grass, chipped woods, snow and ice.... Read More
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the... Read More
by Tim Girvin | Concepts | Oct 20, 2022
INSPIRATIONS FOR CREATIVE ACTION, MESSAGING AND DESIGN | THE DEEP STORYTELLING OF THE SEA When I was a child, growing up in Spokane, there would be the occasional parental inquiry—“it’s time for the Opera—a vacation, and where would you like to go?” I had an answer,... Read More
