Search results for: messaging
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Nov 15, 2008
Remaking banking in retail community building and development How do you tell a story that’s not the same old? In visiting banks — and the brand presence of their sites (literally and online) — and studying the crises of the current banking scenario... Read More
by Tim Girvin | Cool People, General | Nov 16, 2008
Exploring the patterning of national crises and the outcomes in humanity — the legacy of Franklin Delano Roosevelt and Barack Obama’s positioning for renewal. 1936 WPA poster I’m hoping for that — change, as adroitly put in Barack Obama’s... Read More
by Tim Girvin | Concepts | Feb 29, 2024
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,... Read More
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the... Read More
by Tim Girvin | Cool People, General, Luxury, Storytelling | Dec 17, 2007
Elle Magazine I’d read the news about Claude Chirac in the past, studying her — in the political management of her father, Jacques Chirac. While she’s been defined as chilly, the fist of steel in an Herm glove, I believe that her character has more... Read More
by Tim Girvin | Brands, Cool People, General, Luxury | Oct 14, 2007
Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in... Read More
by Tim Girvin | Concepts, General, Storytelling | Aug 23, 2007
Visual Thesaurus visualizations, brand development and GIRVIN. —- As a designer, and someone that works in the space of branding and the human character of business communications, writing plays a significant role. Moreover, there’s the issue of how people... Read More
by Tim Girvin | Brand Mysticism, Concepts | Nov 6, 2024
The leap of adventure in the movement of brands, spirit, soul and destinations— the risk to get out there, go further, get farther. In a recent set of GIRVIN brand soul summits, brandquest® workshops [how we work to get somewhere new as a team-based collaborative... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
