Search results for: metaphorical thinking
by Tim Girvin | Artists, Cool People, Designers | Jan 2, 2007
I was thinking, for some time, about what would be a good opening to this year. Would it be some meditation on what the year might hold? About erecting yet another cairn in the wind and storm-riven shores of the island. The symbolism of incessant rain? Some writing... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Apr 19, 2024
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of... Read More
by Tim Girvin | Brands, Concepts | Jun 12, 2024
There’s a word that GIRVIN uses as a way to define the thoughtful design of brands in the context of a 360º sentience—experientiality. It’s a spherical watchfulness—in one classical reference, keep your “head on a swivel, watch your six” way of approaching a place,... Read More
by Tim Girvin | Artists, Storytelling | Jun 20, 2024
The Dance of the pen—the drafted thought—and the illustration of language It’s an intriguing observation—the idea of the rhythm of speech—people talking, listening to words and expressions of thinking—the journey of minds, and the trails of their contemplations: the... Read More
by Tim Girvin | Brands, Cool People, Luxury, Retail, Storytelling | Jun 27, 2024
Brands That Live in the Shadow, But Are Full of Light Do you have a brand relationship that is, to your thinking, your personal secret— something special, marvelous, your happily loved and savored place? Is there ever a brand that lives on the quiet side, unknown,... Read More
by Tim Girvin | Brand Mysticism, Places | Aug 15, 2024
Feeling in the realm of design thinking, sensation and brand. I took some old Italian handmade paper, folded it, tore it with a bone folder, punched a hole in the head of the strip, and strung red binding thread into the opening and hung it in the trees, amidst the... Read More
by Tim Girvin | Brand Mysticism, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and... Read More
by Tim Girvin | Concepts | Sep 5, 2024
Deep perceptions, brand metaphors and the avian sentience. For most of my life, I’ve been a student of the birds. I admire them from the perspective of their calligraphic flight, fluttering and drifting, flourishing in elegant strokes in the air. I’ve cut them in... Read More
by Tim Girvin | Brand Mysticism, Concepts | Sep 12, 2024
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and designers, you know about the implications of product attraction. As we put it, first there... Read More
