Use your hands.
What’s coming back to me is
the realm of the personal —
that which is made by a person,
from that person, to me.
As we’ve moved GIRVIN from
downtown Seattle [they’re demolishing our building]
to the bottom of West Queen Anne,
we’ve all been sorting through thousands of files, prints, folios, samples —
a larger percentage has been reduced,
re-sorted or recycled.
Again — we just moved,
a half decade back.
But one thing holds harder to the collection —
those are the drawings, the sketches, the notes, the old calligraphy, the letters — those that are made by hand.
It would come down to this question:
In much of all the work that we do, and likely, you do:
it comes down to that —
“what you do,
who cares about it?”
The marketing would be a storytelling — an allegorical explication or not, factual or legendary —
going to market
would be a story told: —
But the ultimate point
is in the character of every brand —
made by a human, for a human,
one would presume that a hand comes into play.
There is a story, inside a story — and what does it sound like, look like, smell like?
And in these tellings —
I care for things that have that vestige of humanity.
In our move, studying the most memorable, the most telling, the most unforgettable —
it is the hand and the heart,
that calls to the most beautiful.
Fire, passion, commitment, making.
And isn’t that what we all seek?
GIRVIN | ISLAND STUDIOS |
Brand Strategy & Visualization