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LOCATION

Seattle
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3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

The Hand and the Heart

Make something.
Use your hands.

What’s coming back to me is
the realm of the personal
that which is made by a person,
from that person, to me.
The Hand and the Heart

As we’ve moved GIRVIN from
downtown Seattle [they’re demolishing our building]
to the bottom of West Queen Anne,
we’ve all been sorting through thousands of files, prints, folios, samples —
a larger percentage has been reduced,
re-sorted or recycled.
Again — we just moved,
a half decade back.

But one thing holds harder to the collection —
those are the drawings, the sketches, the notes, the old calligraphy, the letters — those that are made by hand.
It would come down to this question:
“who cares?”

In much of all the work that we do, and likely, you do:
it comes down to that —
“what you do,
who cares about it?”

Your story,
your enterprise,
your product
your team.
?
Sell, how?
Your community.
The marketing would be a storytelling — an allegorical explication or not, factual or legendary —
going to market
would be a story told: —
who,
where,
what,
&
why,
in
messages
imagery
offerings.

But the ultimate point
is in the character of every brand —
made by a human, for a human,
one would presume that a hand comes into play.
There is a story, inside a story — and what does it sound like, look like, smell like?
And in these tellings —
who cares?

I care for things that have that vestige of humanity.
Touched.

In our move, studying the most memorable, the most telling, the most unforgettable —
it is the hand and the heart,
careful made:
that calls to the most beautiful.
The Hand and the Heart

Fire, passion, commitment, making.
And isn’t that what we all seek?
More beauty.

More:

The Hand and the Heart
Hands from
Ginny Ruffner’s
work table.

Tim
GIRVIN | ISLAND STUDIOS |

––––
Rethinking Beauty:
Brand Strategy & Visualization
Girvin BrandJourneys 

http://bit.ly/1sSgbOB