by Tim Girvin | Concepts, Storytelling | Nov 26, 2025
And gratitude in being. I was talking to a theatrical advertising designer at Paramount Studios about making. And, as creatives, “how do we make?” Imagination, mind, fist, fingers, lips—mouth and tongue, eyes and ears. What we absorb, as humans, and what we express is...
by Tim Girvin | Concepts, Motion Pictures | Nov 21, 2025
What sways to blandishment? A lot of discussions around last week’s blog— and the notion of brand blandism, and some asked, “wait, so you’re saying that san serif is too bland, too plain, not… ‘exciting’ enough?” No, that’s not the point. As I’d mentioned before, in a...
by Tim Girvin | Concepts | Nov 12, 2025
Modern Clinicality, Emotional Heritage and Blandism In my history as a designer, lettering artist and calligrapher, I’ve spent decades studying the history of the alphabet, from pre-Christian Greek letterform development, cut in stone and inscribed in pottery, to...
by Tim Girvin | Brands | Nov 6, 2025
As a Brand Expert, ever Get a KPI in units sold, or tonnage? What if you had a project that had a number of units for sale as a core goal—your KPI deliverable? I’m wondering, have you ever been in a situation where the expectation is in millions of units sold, or some...
by Tim Girvin | Motion Pictures | Oct 31, 2025
What are you afraid of? When you walk into a dark room, you can’t see anything; and you’re wondering, “wait, is there someone in here?” Or, “am I going to stumble into something? Or…fall down, into something—like, a hole in the floor?” “Who’s in here?—I can hear you...
by Tim Girvin | Brands | Oct 24, 2025
The Arc of the Brandstory in Building Centuried Brands In a reflection of history—GIRVIN’s brand history at more than a half century of continued creativity— there is a story, goes back, 1973, when I first began to work as a brand craftsman: sign-painting,...
by Tim Girvin | Brands, Concepts | Oct 16, 2025
Logo design stylization in scientific experience strategy and guest journey. When you think about identity, brand identity—the principle expressed with integrated, comprehensive design, message and color systems—a logo can represent a storytelling device that is, one,...
by Tim Girvin | Brands, Trends | Oct 10, 2025
“I’m redesigning my mind with LSD.” When I was in college, studying Marine Biology and comparative Zoology, as well as Medieval art history and cultural studies; psychedelic drugs were commonplace—and, at this particular school—rife with exceptionally brilliant...
by Tim Girvin | Interior Design, Places, Retail | Oct 2, 2025
Customer Processions and Place Experientiality* You’re a journeyer, a wanderer, the wayfarer and walking sensation-searcher, right? When I go anywhere, I like to touch everything. As I come—and go—I’m looking for feelings. Of course, that’s a human condition, but...
by Tim Girvin | Concepts | Sep 25, 2025
I was talking with an AI-focused electrical engineer about the sound, the signal of electricity. What one person might describe as “static,” another might refer to as the AC’s actual flow through transformative magnetic fields, particularly ferrous or other magnet...
