Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the...
THE LUXURY OF AUTHENTIC BRANDS Love counts in the practice of making true. The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with...
The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of...
I had the chance to listen to Tom Ford, and to meet him, at a CEO Summit for WWD | Beauty | Miami. Nice man. Incredibly articulate thinker, as well. And this was, formally, before the announcement...
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a...
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it...
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that...
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object...
Susan DeChillo | The New York Times I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself....
There are some that believe that luxury’s rocking – it’s just one big booming affair. But where in the world is it rocking? There are others, particularly more fluent to the...
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