Search results for: Legends
by Tim Girvin | Concepts, Cool People, Human brands, Storytelling | Sep 10, 2013
The Craft of the Hand, the Story, the Image Over time, legends come into play. And if you work the craft, follow your inspirations, you can get to where you want to — the legends, the myths, the stories. But any quest won’t be without travails, challenges,... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Concepts, Storytelling | Feb 2, 2016
THE BIRTH OF LIGHT THE QUEST AND THE LEGENDS OF THE LIGHT FINDER I was holding light, an illumination that reminded me of a salamander of the luminous, curling like an embryo — light lizard. This, on a full-mooned night, the radiance spilling down and lighting the... Read More
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brand Mysticism, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a... Read More
by Tim Girvin | Motion Pictures, Storytelling | May 3, 2023
For motion picture studio teams, agencies and theatrical producers, I’ve been giving these workshop presentations as a proposition to linking marketing strategy, brand storytelling and narrative illustration. In a manner, thinking of movie logos, the identity offers a... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Oct 4, 2011
Stories, myths, legends, tales — the link to humanity If there’s a story about a person, which might be a legacy, a family, a product — a brand — who’s telling it, and who cares? There are chains, coils, rings that sync and bridge the... Read More
by Tim Girvin | Brands, General, Interior Design, Retail | May 6, 2011
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend... Read More
