MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let...
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a...
The Craft of the Hand, the Story, the Image Over time, legends come into play. And if you work the craft, follow your inspirations, you can get to where you want to — the legends, the myths,...
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve...
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of...
THE BIRTH OF LIGHT THE QUEST AND THE LEGENDS OF THE LIGHT FINDER I was holding light, an illumination that reminded me of a salamander of the luminous, curling like an embryo — light lizard. This,...
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that...
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here...
“Making a dent in the universe” — the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of...
Image: Matthew Donaldson | Nowness collection The combination of strategy, designed experience, architecture, the holistic label of loving the story of wine. Over time, it’s been possible for...
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