IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really...
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The...
A CLOUD OF MINDS, CROWDSOURCING IDEAS, INNOVATIONS AND DIRECTION: WHERE COULD YOU GO? AND HOW COULD YOU GET THERE? CUMULARITY AND MUSICALITY: THE THUNDERSTORM OF MINDS, A MUSICAL WHORLING TOWARDS THE NEW: NIMBUS NIMBLE, TORNADO TURNTABLE, STRATOS STRATEGY: I’ve...
The Brand, the Mind, the Memory Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a multiplicity of minds: amassed. Everywhere, the process of strategy, design and brand is an intermixture of allegory,...
Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a multiplicity of minds: amassed. “A person using cumular language would say that a universal negative is upset not only by predication of...
