Search results for: legendary
by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of... Read More
by Tim Girvin | Brands, Concepts | Mar 3, 2011
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading – the heart of the word is about... Read More
by Tim Girvin | Concepts, Human brands | Jan 17, 2024
When I was young, my Mother belonged to a Jungian Study Group—she, and a group of colleagues, friends and professionals would meet to explore Jung’s theories. What I took from this—in my pre-teen years–was that there was something interesting there, if they were... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is... Read More
by Tim Girvin | Concepts, Scent | Mar 25, 2011
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures | Apr 19, 2011
Focus Features The folkloric intuition, legendary dimensions of the lensed visualization There are cycles, repeating patterning, in the engagement of story and archetype, mystery and beauty. When I was in college, I corresponded with Joseph Campbell, the grand... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Apr 26, 2023
The mythological patterning of legend-building—cinematic narrative and ancient thematics—BabaYaga, the BogeyMan and the Hero of 1000 Faces. As any creative would tell you, story-working is a layering of patterns—there are the arcs of plots, the intertwinement of time,... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020
BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | BRAND MYSTICISM, Cool People, Motion Pictures, Storytelling | May 24, 2019
BRAND MYSTICISM IN CINEMATIC STORYTELLING: working in the motion picture industry, you see patterning. Imagery above from LionsGate|Summit There are arcs of narrative lines, plot structures—character intercessions, ascensions and descensions of protagonist figures, as... Read More