by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by Tim Girvin | Artists, Designers, Storytelling | Apr 4, 2025
Most people know my notes, and my personal icon, the Wanderer Since 1999, I’ve had a relationship with the metaphor of a path chosen in a wandering, winding, wended pathway, a quest for answers and insights that is particular to a non-linear way of thinking—rather...
by Tim Girvin | Storytelling | Mar 26, 2025
Notes on scouting and the meaning of the Eagle Scout legacy. Sure, some of you are Eagle Scouts—you know the drill, the years of Scout journeying, 30-milers, 50-milers, growth in the transitioning from Tenderfoot beginnings, Second Class, First Class, the move to...
by Tim Girvin | Cool People, Motion Pictures | Mar 12, 2025
It’s been an intriguing pleasure working at the behest of theatrical “stars.” Surely, thinking about it—acting, or directing, is a complex expectation— the hours are demanding, the scale of the commitment is enormous, the creative expansiveness is deep. During...
by Tim Girvin | Brands, Motion Pictures, Storytelling | Mar 7, 2025
Mirror Mirror on the Wall, Who’s the Fairest of Them All? Any study of this film’s current premise and promotion, the pitch and proposition— critical notes from the social community—might be up for a overload of remarkably acidic commentary. People, apparently, are...
by Tim Girvin | Concepts | Feb 26, 2025
Above, speaking of scripts, a Girvin stylistic expression: a broadly splayed opening capital, a hairline accentuation, a strike stroke from the opening character in its initiation, a bounced baseline and jumped x-height, an unexpected ligature, widely varied pen...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Feb 20, 2025
The study of moves on the board. I was talking to a client about chess strategy, the moves, the personality of the players—the tactical delicacy of the moves. Are there archetypes in the game? Yes, player archetypes. First off, the legacy of the game is roughly 1400...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Feb 13, 2025
Workshopping allegories and brand soul I was thinking about the question of inquiry and exploration, the search—reaching in(to people)—listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does that look...
by Tim Girvin | Brands, Places, Storytelling | Feb 10, 2025
Portfolios, collectible design processions and creating metaphorical gallery experiences. It’s an interesting contemplation to think about brand work, design, and value. Surely there is a lot of conversation about design as a value-inducement to brand propositions....
