by Tim Girvin | Brand Mysticism, Concepts, Storytelling | May 30, 2025
Brand Chains, Ropes, Knots and the Entwinement of Meaning As a Boy Scout—even out to the rank of Eagle—I always had a fascination with knots, ropes, lashing, sea-and-water craft in the tradition of sailing. In scouting there is an expectation, as I’ve noted earlier,...
by Tim Girvin | Brands, Storytelling | May 22, 2025
All the work that GIRVIN designs is bespoke, it’s customized per project. Designing customized typographical treatments for identity programs would be obvious for any designer worth their salt. Since the latter 70s, about 5 years into the draft of design, I’d always...
by Tim Girvin | Artists, Cool People | May 8, 2025
Memories of my Mother As some know, my Mother recently died—our celebration of life emerges in days, and that, of course, is cause for a meditation on my learnings with her, her influences and profound impetus on my life. The alignment with creativity, motherhood and...
by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by Tim Girvin | Artists, Designers, Storytelling | Apr 4, 2025
Most people know my notes, and my personal icon, the Wanderer Since 1999, I’ve had a relationship with the metaphor of a path chosen in a wandering, winding, wended pathway, a quest for answers and insights that is particular to a non-linear way of thinking—rather...
by Tim Girvin | Storytelling | Mar 26, 2025
Notes on scouting and the meaning of the Eagle Scout legacy. Sure, some of you are Eagle Scouts—you know the drill, the years of Scout journeying, 30-milers, 50-milers, growth in the transitioning from Tenderfoot beginnings, Second Class, First Class, the move to...
by Tim Girvin | Cool People, Motion Pictures | Mar 12, 2025
It’s been an intriguing pleasure working at the behest of theatrical “stars.” Surely, thinking about it—acting, or directing, is a complex expectation— the hours are demanding, the scale of the commitment is enormous, the creative expansiveness is deep. During...
by Tim Girvin | Brands, Motion Pictures, Storytelling | Mar 7, 2025
Mirror Mirror on the Wall, Who’s the Fairest of Them All? Any study of this film’s current premise and promotion, the pitch and proposition— critical notes from the social community—might be up for a overload of remarkably acidic commentary. People, apparently, are...
by Tim Girvin | Concepts | Feb 26, 2025
Above, speaking of scripts, a Girvin stylistic expression: a broadly splayed opening capital, a hairline accentuation, a strike stroke from the opening character in its initiation, a bounced baseline and jumped x-height, an unexpected ligature, widely varied pen...
