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GIRVIN | Strategic Branding & Design | Seattle

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Blog: Brand Clarity

Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2....