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Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

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info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
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t 206.674.7864
m 925.212.0140
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mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Get In There.
Get Dirty.
Get Deep.

Digging Into Experience and Brand Learning.

Digging Into Experience
and Brand Learning.

The Strategy of Story,
Name,
Journey.

Digging Into Experience and Brand Learning.

In every moment,
there is a journey.

The tiny steps of an instant, make up the chronology of
a stride to the cartography of
a longer journey,
a path that could be a life.
When you are in that journey, that moment,
how do you dig into
that momentous place.
Digging Into Experience and Brand Learning.
In my brand development experience,
working all over the country,
and far-flung client locations around the world,
it’s better to walk the perimeter, surveil the environment.
And then walk in — street level,
subway, basements and back ways —
see what you feel, and what you sense,
in being in the ground center of
that community.

Digging Into Experience and Brand Learning.

Walking the streets of Jakarta taught
me more about the world of PT Mitra Aperkasa.
The journey in Dubai — walking, thinking, circumspect —
gave me an envisioning of The World.
And its collapse.

Meeting a project team in
Hong Kong gave me a
sense of that cultural milieu.

And London.

Paris.

LA and Dallas.

Frankfurt and Firenze.

NYC,
Miami.
Tokyo.
Osaka.
Beijing.
Other places.
Digging Into Experience and Brand Learning.
The more you walk,
the more you know.

The more you watch,
the more you will see.

The greater your circumspection —
your walking [a]round —
you can talk the walk.

Because you’ve
been there.

Digging Into Experience and Brand Learning.
Because in that —
Digging Into Experience and Brand Learning.
you’ll move to
Digging Into Experience and Brand Learning.
inside looking out.
Digging Into Experience and Brand Learning.
From the outside, looking in.
Digging Into Experience and Brand Learning.
You walk further down that line.
And your journey brings you closer.

Digging Into Experience and Brand Learning.

Ground level:
brand,
culture,
real people,
influencers,
experiencers,
involvement.

Digging Into Experience and Brand Learning.

Your engagement in the journey
and the story that comes with it.

Digging Into Experience and Brand Learning.

Enhancement
to real knowledge.
What do you really know?

Enchantment
in real engagement.
Can you sing the chant of place, and its people?

Commitment
in realistic understanding.
Understanding is inner-standing;
you know because you are [t]here.

Realization
in strategic movement.
Igniting tactics requires that, as a leader
you are armed and know.

Actualization in fluency.
You can tell the story in
the language of your experiencer.

Digging Into Experience and Brand Learning.
Closer —
to the ground.

And when you’re doing the work,
the closer you are into the circle,
walking the
ring of engagement
and community,
the more that you know.

And the further you go,
the closer you are.

Digging Into Experience and Brand Learning.
TIM | OSAKA, JAPAN
…..

G I R V I N | FINDING WOW
INNOVATION & BRAND WORKSHOPS

CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.

http://bit.ly/vfzyEU