by Tim Girvin | Brands, Concepts, Cool People | Apr 7, 2015
Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”...
by Tim Girvin | Concepts | Apr 16, 2010
Exploring the signature, brand story, the drawn line and den röda tråden I was working in Sweden, last week, with the CEO of a remarkable company, Hästens, and our discussions ranged around the nature of human experience — from the spirit of sleep, rest and...
