The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone,...
Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where — “ANYTIME.” When I find...
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a...
When I think about an experience, it’s always a mix of complex impressions. I absorb. I like to sit and watch — people, interacting with place and content. Sameness is less memorable. In...
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit...
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