by Tim Girvin | Brands, Concepts | Jan 6, 2015
Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...
by Tim Girvin | Brands, Cool People, Human brands | Jun 10, 2014
The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story — and why should I care — what’s their name, what’s the real message that...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 27, 2014
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark — that, a metaphor unto itself — and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows...
