Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...
The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story — and why should I care — what’s their name, what’s the real message that...
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark — that, a metaphor unto itself — and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows...
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