Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening...
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of...
Digging iris, rooting them, I remember that, as a child — the scent of sliced iris rhizomes, cut and seeping fragrance, as they came to the warm soil out of the cool earth beneath. There’s a history of the fleur de lys and the relationship to Firenze....
A Firenze, ci è una bellezza speciale nel disegno dei segni per i negozi. Ci sono gli alfabeti speciali, quello è squisito e perfino forse un piccolo sconosciuto. Ma gradico quello. È una bella cosa. E continu aare cercare più. Ma conoscete gi quello. Sto cercando...
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