Brand Fuzziness

Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the...

ZenMind

BRAND KICKSTART: ZEN MIND, BEGINNER’S MIND GIRVIN office lobby working session | Seattle THE IMPETUS OF SPIRITUAL BRANDING — EXPLORING THE CONCEPT OF ZEN IN THE CONSTRUCT OF BRANDING In working with teams, on the implications of their brand, the process is inevitably...

Focusing

Focusing: the Flow of Ideas, Strokes and Inspiration: Teaching Calligraphy and Designed Exploration A study of letterforms, the calligraphic drawing of educational references, paleography and alphabetic history, photographic brand boards, broadsides on rhythm and...

FOCUS | CLARITY | PERCEPTION

WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange...