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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: I’m Okay, You’re OK.

What is Okay, anyway? I was thinking about the notion of OK, what’s that mean, really? The state of Okayness seems mediocre — it’s a condition where things are simply “all right,” alright. All is right? What’s rightness, a place of...

Blog: SERIOUS

REAL SERIOUS — AND WHAT ARE YOU GOING TO DO ABOUT IT? Someone said, “this is real serious” and I contemplated that, the meaning. Looking at words, I wonder, what does that really mean? Seriously. What it comes back to, etymologically, is...

Blog: SEND HELP

WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD:  YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. The point might be that the call is...

Blog: The alphabet and the earth

Images credit The geography of the mind, mapped in place In a way, any drawing that we create, is a kind of signature. Designing is demarcation. And the origin of the alphabet, stretching back 3,500 to 4,000 years ago, to the proto-sinaitic beginnings is, in fact, a...