Brand Magnetism

What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your story?” I thought about it: “really, what do I...

Brand Fuzziness

Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the...

HAVE A NICE DAY

WHAT IS: “A NICE DAY?” Nice is one of those tough words, that’s so vague and so commonly used enough that it made me ponder — “what’s that mean?” In my own journey, I live in a place of perpetual curiosity about words and meaning. I listen to what people...

KNOTWORK

(Girvin) Himalayan mountain protective talisman THE TALISMANIC STRING Coming into the office in Seattle, on one wall there is a string of talismans; they’re arranged — as a threading, running from the front of the office, the opening door, to the entry...