by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good...
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never...
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than...
by Tim Girvin | Concepts, General, Marketing 2.0, Storytelling | Apr 4, 2009
When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred — As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage? Advertising, by its very positioning, is,...
by Tim Girvin | Concepts, General, Storytelling, Trends | May 4, 2008
Microsoft Surface© interface Some ideas about issues of interface, and the storytelling around the making of a film project, utilizing the nascent Microsoft surface© technology. the sharing, image-shifting capacity of the surface© technology. Films (motion picture and...
