by Tim Girvin | Scent | Jan 16, 2014
THE PERFUME THAT FOLLOWS YOU. As you’re walking the street, a hallway, a waft of scent flows by. Multiple “perfumes of place” drift — if you’re open, you’re scenting them. As well, you’re scenting — the fragrance of you,...
by Tim Girvin | Brands, Marketing 2.0, Storytelling | Nov 12, 2012
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally well...
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the...
by Tim Girvin | Concepts, Designers, Scent | Jul 16, 2010
Exploring the concept of memory, experience and the layering of the scented, working in Paris: the evocation of the perfumes of women and the metaphor of place and fragrance design. (Photo: Girvin) A friend of mine asked that I offer something — a quick essay...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,...
by Tim Girvin | General, Interior Design, Retail, Trends | Oct 15, 2007
I’ve been studying sex. And retail. Since I was a teenager. Not necessarily in that order. Nor presumably together. But I’ve been studying them. My first exposures to the concept was as a boy scout traveling in Europe, as an early teenager. What I’d...
